Sherry Ladzinski
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UX Designer | RESEARCHER | LIFELONG LEARNER

As a problem solver, I see obstacles as opportunities to understand diverse perspectives, inspire innovation, and create lasting, positive change. While I have experience across the entire product lifecycle, from discovery to delivery, my passion lies in creating intuitive, universal, research-driven experiences.

 
 

What Excites Me

 

Accessible and
responsive UI Design

I lean on my software development background to create universal designs because I believe everyone should have the best experience regardless of their abilities or access to different devices.

Research

I believe in research and data-backed designs. I enjoy understanding user needs and behaviors, translating data into compelling and actionable insights, and influencing how we use technology to solve real human problems.

IDEATION + Collaboration

Nothing energizes me more than working with partners and riffing on each other’s ideas. I’ve planned and facilitated various workshops and activities, ensuring alignment by involving stakeholders and other designers early and often (or as much as possible).

 

Recent Projects

“I have no special talent. I am only passionately curious” - Albert Einstein

 

Employee security request Process

Unified eighteen experiences into a single front door so employees can more efficiently engage with security teams and access resources.

Member authentication tool (coming soon)

Automating member service representatives process for authorizing account transactions to reduce QA errors and potential compliance violations.

Mobile logon and Device Biometrics

Designed authentication flows for iOS and Android devices for a consistent experience across platforms and to increase member security and satisfaction.

Security center IA Update (COMING SOON)

Improving find-ability of security center resources.


 Testimonials

Sherry is methodical and precise in her synthesis, and she can create powerful insights from both qualitative and quantitative research. Her insights have been used at all stages of the design process from setting the strategic vision to refining interaction and visual designs
— USAA Design Director
She maintains a positive attitude despite change, enthusiastically tackles new challenges and consistently works hard. Sherry is naturally curious and creative in her approaches to design problems.
— Bullhorn Design Manager